Take Me Back: Validating the Wayback Machine as a Measure of Website Evolution Noor Hazarina Hashim' Jamie Murphy' Peter O' Connor'' ' Business SchoolThe University of Western Australia {hashinO 1} @student.uwa.edu.au {jmurphy}@biz.uwa.edu.au *" Essec Business School, Cergy-Pontoise Cedex, France {oconnor} @essec.fr Abstract Drawing on Diffusion of Innovations theory, this study of 175 Malaysian hotel websites validates the Wayback Machine (WM) - a web-based tool that archives websites - as a means to s...
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